Less Is More: A Spatial Art Installation in Wenling City

Simplicity and Cleanliness Redefined

This project, Huahong Shi Dai Jiu Zhu, located in the center of Wenling City, presents the trend of simplicity and cleanliness in the language of space design. It replaces complex elements with geometric artistic installations, leaving abundant blank space in the rooms, where light grows in harmony with space, and expresses the artistic conception of space that "simplicity" is "minus".

Unlike the designs of other sales offices, the reception area is not the first visual focus for customers when they step into the space. By sidelining the reception area, the visual design attracts the attention of customers straight to the grand sand table as soon as they enter the first-floor space. Nevertheless, the designer does not ignore the details in the design of the reception area. Unified and minimalist marble reception counter and background wall give customers a clue to the overall style of the space design as they enter.

In the square interior space, several artificial green plants are placed against a white background wall on one side. The green vitality breaks the pure white, refreshing the atmosphere in an instant. The pendant art installations come straight down from the upper floor to fill the monotony of space. The sunken irregular black sphere artwork joins to make the white and green brighter. On the other side of the room, several lines of large characters on the location of the superior project are embedded to look simple and steady, adding a business touch.

The challenge of this project is the structural limitations of the building and the limitations of the spatial heights; and how to rationalize the spatial dynamics and sense of scale. In terms of functionality and aesthetic design, this 380 sqm sales office was designed to be two floors. The spaces on the upper and lower floors are independent of each other and have spatial needs to support each other, together fulfilling the mission of this project.

Located in the middle of coastal Zhejiang Province, Taizhou Wuling City, with its unique geographical location, is known as "the first place of the dawn of the new millennium and the first dawn of the new century in mainland China", and has also nurtured the city's spirit of tolerance and openness, forward-looking and enterprising. This project, located in the middle of the city of Wenling, between the natural seclusion of Jiulong Lake Wetland Park and the bustling modernity of Yintai Shopping Center, blossoms with its own unique color.

The Less Is More project in Wenling City was completed in January 2020. It showcases the power of simplicity and cleanliness in spatial design, creating a unique and refreshing experience for visitors. With its innovative approach and attention to detail, this project has been awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2021.